Blogging platform for MBA Students ONLY

October 7, 2009 § Leave a comment

I had an idea for a start-up and want some feedback. I have outlined it below. So, go ahead. 🙂

Creating a blogging portal for B-school students. Take a look at these two sites: – 20 to 30 writers post articles on branding, brand identity, promotion, creating a brand, nurturing/building it. Every post will be related to brand. It inspires a cult following among communication managers, PR guys.. – Students of Columbia b-school blogging. (its an official blog by the way)

Put these two together.
Top b-school students in India, blog about academics, learning, class room related things, business cases, etc but no personal stuff. The site would not have anything on to “How to crack CAT” or “Tips to get a better CAT score” or “Model CAT papers”, etc. This site could have everything related to the 2 years that a MBA student spends in a b-school. It could have an article on Leadership or Creativity or an article like “Why i-banking will make a splash again and relate it to cyclical theory” or pretty much anything from an academic perspective.

What could be the advantage for the readers?

If the readers are b-school aspirants-It would give them a great insight into the subjects, theory, methodology of teaching and the b-school as such. Peter Johnson, Director of MBA Admissions at Berkeley-Haas feels “At some point in the application process, visiting the b-school and understanding the difference in offering between the same programs in 2 different B-schools is very important”. The blog would basically serve all outsiders/aspirants to know about a program in a particular school by filtering out the articles based on tag.

If the readers are fellow b-school students– It would act as a discussion board for the brightest minds in the country, there could be endless possibilities, wisdom of crowds could take place: given the fact that the crowd has only smart minds, it would have an explosive amount of intelligence. I could only wonder at the possibilities. Ideas being thrown and a education can actively take place riding on massive collaboration.

What would inspire b-school students to blog at the portal? – Many could already own personal blogs. But this is strictly business. Building a brand for yourself. Having your article/name read by thousands of other smart people like you and wannabees.

Let’s say, initially we consider only IIM’s, XLRI, Symbiosis. Together probably out of the total 2000 seats (just a guess), 20 people (1 % of 2000) are ready to start with. It would not be late before another 100 people join given the audience and popularity they would get.

An initial guest blog post from some of the top IIM professors could set the tone. There were a few sites like OneIndia, Sulekha where there are b-school related blog posts featured or universities which have their own blogging portal, but they are merely blog aggregators.

Coming to the commercializing part: ??? 🙂 am not sure. Google ads would dilute the essence. So, NO WAY. Other than that..We could ask companies like Google, Amazon, etc. to pay for some non-intrusive ads Or weekly once feature a company or their best practice, some thing like that.. think it would work out?

OK. Am pretty much done with what i wanted to say. You can share your thoughts, thumbs up/down or anything.. If you want to channelize your feedback, think in terms of the prospects, market, commercialization..

One of my friends pointed out that pagalguy has Life@bschool module. But, think in the lines of an exclusive portal to showcase Indian b-school talent to the world.

Arun Vallappan


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