March 3, 2011 § 2 Comments
You know, sometimes, we cherish and value something (say browse more on something, call up a friend, buy a gift or publish a interesting concept) very closely and for thousands of reasons (from 200% urgent happenings, project delay, parties, etc), that something gets lost in our mind. Only to be stumbled upon later and that evokes a “Shit, how did i forget that”! guilty feeling. 🙂
While I was preparing for my B-School essays, i happened to read up on this concept. In the simplest terms Knowledge Brokering means – Applying knowledge gained from one area in another entirely different field leading to innovation. For example, the online bus ticketing solution, RedBus did that. IRCTC was already into booking tickets online for trains and was a proven success. But, no one implemented it for buses, which was largely an unorganized sector. Redbus implemented it and made it a huge hit! Why did no one think of that before? That’s the way brokering works!
To highlight the importance of the concept, we all know how big an inventor, Edison was. He has over 1000 patents to his name. But, researchers say, the reason why Edison was able to invent so many things was that his position, interests and work allowed him to be in touch with diverse fields from mechanical to electrical and diverse business lines – Communication, Automation, etc. Basically a cross-pollination of fields!!
[Image] – An innovatively designed pencil with a pen-hook!! Some knowledge broker’s effort!! 🙂
My guess is that – a modern day inventor, creative thinker might need to graze stuff available in diverse fields, observe happenings and probably, if he does not have a great memory power, record everything. In the future, as and when a need arises he would be in a position to leverage his observations!
Is it not?