Positive deviance – To solve wicked problems

November 3, 2012 § 3 Comments

This is an interesting thing I came across in the past few weeks –

Positive deviance (PD) is a problem solving approach to solve supposedly wicked problems. In a nutshell, we spot the positive outliers, investigate as to what makes them so and see if the rest of the population can do the same. PD approach has been used successfully to solve issues of malnutrition in some African countries! 🙂

According to Sternin and others (2010), Positive Deviance (PD) can be summed up as follows:

  1. Solutions to seemingly intractable problems already exist,
  2. They have been discovered by members of the community itself, and
  3. These innovators (individual positive deviants) have succeeded even though they share the same constraints and barriers as others.

Source: Unknown

What appeals me so much is the simplicity of the concept. All the time, one reads about models on strategy or marketing that are tough to recollect after few days and becomes a speck in a matter of weeks.

But this one seems so straight forward, easy to understand, explain… what a relief! reminds me of Occam’s razor! 🙂

– Arun Vallappan

Advertisements

Tagged: ,

§ 3 Responses to Positive deviance – To solve wicked problems

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading Positive deviance – To solve wicked problems at Thinking Out Loud.

meta

%d bloggers like this: